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// for founders

Hand the store the keys. Keep the kill switch.

You can't be in every channel every day — and you shouldn't have to be. Magistry runs the catalog, paid, CS, social, and disputes loop while you pick the bets that move the company forward. Every action logged. Every action reversible. Kill switch yours.

Dry-run from day one Kill switch default-on No write goes live until you flip it

// why founders pick magistry

Built for the operator who has to trust it before they leave the building.

You signed every vendor, you carry every escalation, and you sleep with the phone on loud. Magistry is the only teammate you can hand the keys to and still keep the keys.
01

You own the keys, the kill switch, and the rollback

Magistry writes to your stores and ad accounts under tokens you hold. One toggle freezes every agent; every action ships with the reverse op pre-stored.

02

Reversibility is the default, not the escape hatch

Dry-run from day one. Every price change, archive, audience write, and refund lands in decision_log with its rollback op next to it — including the ones you let run live.

03

You stay across everything without sitting in everything

Otto pings you on Slack with the three rows that need a call today, not the four hundred that don't. The rest runs inside the rails you set.

04

Lean team. No headcount tax to add a channel

Catalog, paid, CS, social, disputes — one spine, one audit trail, one bill. You're not hiring three people to bolt on a TikTok account.

// this week

What Magistry did for you this week.

A real week from a real Magistry tenant — every line traces to one or more rows in decision_log, every row reversible from your phone.
  • Archived 14 underperformers and reshuffled budget across Google + Meta to your top-3 hero SKUs — net spend flat, contribution +€2,140.
  • Closed 312 CS tickets end-to-end inside brand voice — 11 escalations queued for you with the full thread + suggested reply.
  • Caught a Meta creative-fatigue drop on Day 6, briefed two RSAs and one static image, and waited for your green light to push.

// from your dashboard

One row. One action. One reverse op.

Every move Magistry makes is a row in decision_log, gated by evidence tier and pre-armed with its rollback. This is the row from this morning's run on a Shopify storefront.
decision_log #84,217  ──  2026-05-25 06:14 UTC
agent          catalog_specialist
action         PRICE_CHANGE
sku            linen-blazer-stone-m
evidence_tier  A    // shopify cost_per_item verified
prev_price     EUR 148.00
next_price     EUR 142.00   delta -6.00 (-4.05%)
rationale      sell_through 18d ahead of plan,
               margin headroom 11pts above floor,
               competitor median EUR 139.
guardrails     under_floor=false, trademark_ok=true,
               rate_limit 1/24h per sku — OK
mutation       shopify.admin.productVariantUpdate
reverse_op     PRICE_CHANGE -> EUR 148.00 (1-click)
status         APPLIED   (live)
operator       auto (kill_switch ON, gate=allow)

// what you actually see

Otto pings you. You read one line. You're done.

Magistry doesn't ship you a dashboard to grade. It ships you a Slack DM with the three rows that need a founder call this week, plus the one-tap rollback if you disagree.

otto: 3 rows for your call this week.
↳ #84,217 linen blazer · –€6 · applied
↳ #84,201 archive 6 SKUs · awaiting you
↳ #84,193 spend shift to Meta · awaiting you

// what founders are saying

From an operator who used to be the kill switch.

“I used to be the kill switch. I was the only person who could stop a bad price push, a bad ad spend, a bad refund. Now Magistry is the kill switch — and I'm the one deciding which bets to take, not which fires to put out.”

Victor Velazquez
Founder & CEO
MODULAR

// hand it the keys

Stop being the only person who can stop a bad decision.

Spin up a tenant, point Magistry at a sandbox store, and watch the decision log fill up — every row reversible, every channel logged, your kill switch on by default.

Kill switch ON by default · Dry-run from day one